In development
Lead Value Calculator
Know what one estimate request is actually worth to you.
Why this matters
Marketing decisions get much simpler once you know what one estimate request is worth. It sets your ceiling on ad spend, tells you whether a lead source is profitable, and turns website work from an expense into a payback calculation.
This calculator is in development. Until it ships, we will run the same math with you on a call — it takes about ten minutes and you keep the numbers.
What it will calculate
- Average job value across your service mix
- Estimate-to-close rate by service line
- Repeat and recurring revenue per customer
- Referral rate from completed jobs
- Resulting value of one qualified lead — and one lost one
Who it's for
Owners weighing marketing spend who have never put a dollar figure on a single inbound lead.
Common questions
- When will the calculator be available?
- It is being built now. Until it ships, the same calculation is part of every growth conversation we have — just ask.
- What numbers do I need on hand?
- Your average job value, roughly how many estimates you win out of ten, and how often a customer comes back or signs a recurring agreement.