A specialist, not a generalist
General agencies rotate through dentists, retailers, and restaurants each month. We work with local service businesses — so the strategy, the copy, and the visibility playbook are already built for your market.
About I&J Agency
A founder-led local service growth agency.
I&J Agency started in landscaping and now builds websites, SEO, and lead generation for U.S. local service businesses committed to long-term growth — engineered around the way customers actually search for and hire a local company. Landscaping remains our flagship specialization. Serving the United States.
- U.S.-based · Indiana HQ
- Local service businesses across the United States
- Direct access to both founders
- Founder-led delivery and oversight
Who we serve
Built for serious local service businesses.
We work with U.S. local service businesses — from established landscape design-build firms (our flagship specialization) to growing roofing, plumbing, HVAC, electrical, and cleaning companies serious about scaling qualified lead flow, local authority, and revenue.
- Established local service businesses ready to invest in long-term growth
- Owners looking to strengthen local visibility and generate qualified opportunities
- Landscaping, hardscape, irrigation, and outdoor living companies — our flagship specialization
- Roofing, plumbing, HVAC, electrical, cleaning, and other local service trades expanding their online presence
Why we exist
Great local service businesses deserve better online.
I&J Agency started by working exclusively with landscaping companies. The landscaping companies doing the best work in their market were often the least visible online — outranked by newer, louder competitors with weaker portfolios, weaker crews, and weaker workmanship.
That same gap exists across local service businesses. Most agencies treat every client like any other account. They build a generic site, hand over a monthly report, and disappear until the next invoice.
I&J Agency exists to close that gap — with websites, SEO, and lead generation built for local service businesses, and delivered directly by the owners of the agency. Landscaping remains our flagship specialization and the industry we know best, and we bring that same standard to the rest of what a local service business depends on online: design, technical SEO, site performance, Google Business Profile, analytics and conversion tracking, automation, and the ongoing management, security, and monitoring that keeps it all running.
Why local service businesses choose us
A specialized partner. Not another agency.
Websites built to earn the call
Every website is designed to establish credibility with customers the moment they land, communicate the quality of your work, and route qualified inquiries directly to the owner.
SEO built for local search behavior
Local map pack visibility, Google Business Profile performance, service area coverage, and the technical foundation that lets Google trust the site — all engineered for how local customers actually search.
A long-term partner, not a monthly report
Our ongoing SEO Growth service is designed to compound visibility, authority, and lead flow month over month. You get an owner-led team invested in the results — not a support ticket queue.
Our philosophy
How we work — and why.
01
Local service businesses, specifically
Every decision, page, and strategy is built for how customers search for and hire local service businesses — not a generic template applied to whatever industry walks in the door.
02
Founder-led, every engagement
You work with the owners of the agency from first conversation through launch and long after — no account managers, no handoffs, no lost context.
03
Long-term growth over deliverables
Websites and SEO are not one-off projects. We build for compounding visibility, authority in the towns you serve, and qualified lead flow over years — not a launch date.
04
Direct communication
Straight answers, plain-English updates, and a written proposal or service agreement before you commit. No jargon, no filler, no surprises on the invoice.
Where we work
Headquartered in Indiana. Working with local service businesses nationwide.
We work with local service businesses across the United States — remotely, directly with the owner, and on the timelines that fit your season and your operations.
Discovery, strategy, design, build, launch, and ongoing growth all happen the same way: with the founders on the calls, and no work outsourced offshore.
Our mission
Help local service businesses grow — through websites that earn the call, search visibility that compounds, and a founder-led partnership built for the long term.
Keep exploring
Where to go next.
- How we work
Discovery, design, build, launch — and what comes after.
- Owner reviews
What owners say after working with us.
- Free growth blueprint
A written action plan tailored to your business.
- Pricing
Investment options and what's included at each tier.
- Services
Websites, SEO, and long-term growth partnerships.
- Talk to a founder
Reply within one business day. No sales pressure.
Ready to grow
More visibility. More opportunities. More growth.
Tell us where your business is today and where you want it to go. One of the owners will personally review your goals and reply within one business day — no pressure, no obligation.
- Founder-led communication
- Transparent recommendations
- No high-pressure sales
- Long-term partnership
Call or text 317-739-7072·Founder-led reply within one business day · Local service businesses across the United States