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The I&J Standard™

The standard every build is held to.

Most agencies describe what they'll deliver. This is the standard we hold ourselves to on every project, whatever the budget — the same checklist, in the same order, every time. Nothing here is an upsell.

Start your project See it applied to a client build

Phase 01

Discovery & planning

Nothing gets designed until we understand the business it has to serve.

  • Discovery

    Services, margins, seasonality, service areas and the jobs actually worth winning.

  • Research

    Competitors, search demand and what the top-ranking companies in your market are doing.

  • Planning

    Site architecture, page inventory and the conversion paths mapped before a pixel moves.

Phase 02

Design & experience

The site has to look like your standards and work for every visitor.

  • User experience

    Navigation, hierarchy and enquiry paths designed around how owners actually buy.

  • Interface design

    Custom design in your brand — never a template with your logo dropped on top.

  • Accessibility

    WCAG 2.2 AA: contrast, keyboard paths, focus states, labelled controls, tap targets.

  • Development

    Hand-built, responsive front end tested from 320px through large desktop.

Phase 03

Search foundation

Search visibility is engineered into the build, not bolted on afterwards.

  • Technical SEO

    Crawlability, indexation, canonicals, redirects, sitemap and robots hygiene.

  • Local SEO

    Service-area structure, NAP consistency and Google Business Profile alignment.

  • Metadata

    Unique, intent-matched titles and descriptions on every indexable page.

  • Schema markup

    Organization, LocalBusiness, Service, FAQ, Article and breadcrumb structured data.

  • Internal linking

    A deliberate link architecture so authority reaches the pages that earn work.

Phase 04

Performance & security

Fast and safe are requirements, not upgrades.

  • Performance

    Image discipline, deferred scripts, reserved dimensions and lean payloads.

  • Core Web Vitals

    LCP, CLS and INP measured on real pages and tuned before launch.

  • Security

    SSL, Cloudflare protection, form hardening and spam defence on every enquiry path.

Phase 05

Measurement

If it isn't measured, it can't be improved.

  • Google Analytics 4

    Configured with the events that matter: calls, forms and enquiry completions.

  • Google Tag Manager

    A clean container so tracking can change without touching the site.

  • Search Console

    Verified, sitemap submitted, indexation and query performance monitored.

Phase 06

Launch & beyond

Deployment is a checklist, not a hope.

  • Quality assurance

    Every page, link, form and breakpoint checked against the build spec.

  • Production testing

    Forms, tracking, redirects and structured data verified on the live environment.

  • Launch

    DNS, CDN, caching and redirects handled so nothing you already rank for is lost.

  • Monitoring

    Uptime, performance and search visibility watched after go-live, not forgotten.

Next step

See the standard in practice.

Ready to grow

More visibility. More opportunities. More growth.

Tell us where your business is today and where you want it to go. One of the owners will personally review your goals and reply within one business day — no pressure, no obligation.

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  • No high-pressure sales
  • Long-term partnership

Call or text 317-739-7072·Founder-led reply within one business day · Local service businesses across the United States