Industries
Specialists in helping local service businesses grow.
I&J Agency builds websites and local SEO for U.S. local service businesses — from landscaping and the outdoor trades built around it to roofing, plumbing, HVAC, electrical, cleaning, and more. Website design, local SEO, Google Business Profile optimization, lead generation, and long-term growth partnership, all shaped by how local customers actually search and hire.
- Website Design
- Local SEO
- Google Business Profile Optimization
- Lead Generation
- Conversion Optimization
- Analytics & Reporting
- Long-Term Growth Partnership
Flagship specialization
Landscaping is where we do our best work.
Landscaping is visual, seasonal, local, and trust-driven — a business where the right website, the right SEO strategy, and a well-run Google Business Profile can genuinely change the shape of a company's year. It's the industry we've built the most systems, playbooks, and internal content around, and the one we care most about growing with.
Landscaping Website Design
Photo-forward sites built to convert.
Landscaping SEO
Rank for the searches that book work.
Google Business Profile
Own the local map pack.
Pricing
Transparent packages from $495.
Lawn Care Marketing
The recurring-revenue growth playbook.
Talk to a founder
Written proposal within one business day.
The landscaping ecosystem
The outdoor trades — our flagship specialization.
Every industry below sits inside the landscaping ecosystem — visual, local, seasonal, and driven by high-intent nearby search. It's where we've built the deepest playbooks. Each has its own dedicated page with industry-specific copy, challenges, and SEO strategy.
Lawn Care Companies
Lawn care runs on routes, recurring revenue, and reputation. We build clean lawn care company websites that explain your programs clearly, make it easy to request a free estimate, and help nearby homeowners find you in local search.
Hardscaping Companies
Hardscaping is high-ticket, high-trust work. Homeowners spend weeks researching before they ever pick up the phone. We build photo-driven hardscaping company websites that showcase your patios, walkways, retaining walls, and outdoor living spaces — and turn that research into qualified leads.
Landscape Construction Companies
Landscape construction is a different conversation than weekly mowing — bigger projects, larger budgets, longer sales cycles. We build serious landscape construction company websites that explain your design-build process, show real projects, and qualify the right leads before they reach you.
Outdoor Living Companies
Outdoor living projects are big investments, and homeowners want to see proof you can deliver. We build photo-forward outdoor living company websites that showcase pergolas, outdoor kitchens, fire features, and full backyard builds — and make it easy for the right customers to start a conversation.
Irrigation Companies
Irrigation customers fall into two groups: homeowners who need a new system, and customers who need their existing system fixed fast. We build straightforward irrigation company websites that serve both — clearly, professionally, and on every device.
Other local service businesses
Websites & local SEO for local service trades.
The same approach that works for landscaping — a fast, credible website and a local SEO foundation built around how customers actually search — applies across local service trades. Each industry below has its own dedicated page.
Roofing Companies
Roofing customers arrive in two very different states of mind: a leak that needs someone today, or a replacement they'll research for weeks. We build roofing company websites that answer both — fast contact for emergencies, and the credibility a homeowner needs before spending five figures.
Plumbing Companies
Plumbing is urgency work. When a water heater fails or a line backs up, customers call the first plumber who looks trustworthy and answers quickly. We build plumbing websites that load fast on a phone, make calling effortless, and rank for the searches that happen in a hurry.
HVAC Companies
HVAC demand spikes with the weather and disappears in between. We build HVAC websites that capture the rush when systems fail, and sell maintenance plans that keep revenue steady through the quiet months.
Electrical Contractors
Electrical work is safety work, and customers know it. We build electrician websites that put licensing, insurance and real capability front and center, then make it simple to request the panel upgrade, rewire or EV charger install.
Cleaning Companies
Cleaning is a trust and convenience business. Customers want to know who is coming into their home or office, what it costs, and how quickly they can book. We build cleaning company websites that answer all three in seconds.
Fencing Companies
Fence buyers shop by material, style and price, and they compare photos before they compare quotes. We build fencing company websites that organize your work by material and style so homeowners can picture the finished job — and request an estimate on the spot.
Concrete Contractors
Concrete work is permanent, expensive and highly visible, so homeowners research hard before they commit. We build concrete contractor websites that show finished work in detail, explain the process honestly, and qualify leads before they reach your phone.
Pressure Washing Companies
Pressure washing sells itself with before-and-after photos. We build websites that lead with that proof, price clearly enough to filter out tire-kickers, and make booking a driveway, house wash or roof clean take under a minute.
Painting Contractors
Painting is judged on finish quality and cleanliness, and both are hard to prove in a quote. We build painting contractor websites that show the work up close, explain prep properly, and make scheduling an estimate simple.
Pest Control Companies
Pest problems are urgent and slightly embarrassing, so customers want fast, discreet, confident help. We build pest control websites that answer the immediate problem, explain treatment safely, and sell the recurring plan that keeps it from returning.
Junk Removal Companies
Junk removal is booked fast and priced by volume. We build junk removal websites that make same-day booking obvious, set pricing expectations up front, and pull in the repeat property-manager and contractor work that stabilizes the schedule.
Excavation Contractors
Excavation buyers are builders, developers and homeowners with a serious project. We build excavation contractor websites that show equipment, capability and completed site work — so you get invited to bid on the right jobs.
General Contractors
Remodeling and construction customers commit large budgets to people they barely know. We build general contractor websites that demonstrate process, licensing and completed work in enough depth that a homeowner feels safe starting the conversation.
Handyman Services
Handyman work lives on responsiveness and repeat customers. We build handyman websites that make the service list obvious, set expectations on rates, and make it easy for a homeowner to book you again next month.
Why we focus
We stay focused on local service businesses.
Generalist agencies stretch across every kind of business and end up shallow everywhere. We stay in one lane — U.S. local service businesses, where the search behavior, buying patterns, and conversion levers are consistent — and build genuine expertise, with landscaping as the industry we know best.
How people actually search
Homeowners open Google, type a service and a location, and choose from what shows up. We build for that exact moment — organic results, the local map pack, and the profile that decides the click.
Local intent is the whole game
Local service businesses live and die on 'near me' searches. We focus every website, page, and profile on capturing high-intent nearby demand instead of chasing broad, unqualified traffic.
Google Business Profile as a channel
For most local trades, GBP delivers more leads than the website itself. We treat it as a first-class marketing channel — categories, services, photos, reviews, and posts — not a set-it-and-forget-it listing.
Compounding, not campaigns
Ads stop the day you stop paying. A well-structured site, real service and location pages, and steady SEO work compound month over month — that's what a long-term partnership is built on.
Keep exploring
Where to go next.
- Services
Websites, SEO, GBP, and long-term growth partnerships.
- Landscaping hub
Our dedicated landscaping authority page.
- Service areas
Indiana metros we serve — and nationwide remote work.
- Resources
Guides on landscaping SEO, GBP, and website design.
- About I&J Agency
Founder-led, landscaping-first, built for the long term.
- Start a conversation
Written proposal from a founder within one business day.
Ready to grow
More visibility. More opportunities. More growth.
Tell us where your business is today and where you want it to go. One of the owners will personally review your goals and reply within one business day — no pressure, no obligation.
- Founder-led communication
- Transparent recommendations
- No high-pressure sales
- Long-term partnership
Call or text 317-739-7072·Founder-led reply within one business day · Local service businesses across the United States