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I&J Agency — Websites · SEO · Growth

Websites, SEO and growth systems for local service businesses.

We design the website and build the search foundation underneath it, then measure what it actually produces. Landscaping is our deepest specialization.

  • Founder-led
  • U.S. based
  • Landscaping specialists
  • Transparent pricing

The studio at a glance

Studio
Founder-led, two people, nothing outsourced
Based in
Indiana — working with clients across the U.S.
Deepest in
Landscaping and the wider green industry
Projects from
$495, scoped in writing before work starts
Reply time
One business day, from an owner

What we build

Not three services. One connected growth system.

A website without search visibility stays invisible. Visibility without conversion wastes clicks. We build all three together — which is why the work compounds instead of stalling.

01Build

Websites that establish credibility and convert visitors.

  • Website design
  • Redesign & migration
  • Conversion architecture
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02Get found

SEO, local search, Google Business Profile and technical foundations.

  • Local SEO
  • Technical SEO
  • Google Business Profile
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03Grow

Conversion optimization, analytics, automation and ongoing improvement.

  • Lead systems
  • Analytics & reporting
  • Ongoing optimization
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Industries we build for

Landscaping is the specialization. Local service is the category.

The same system works for any business that sells local, quoted work. Each trade below has its own page covering the search terms, pages and proof it needs.

Deepest specialization

Built in the green industry, first and deepest.

We started with landscaping companies and never left. We know how design, maintenance, hardscaping and installation searches behave, how seasonality moves inquiries, and what a serious estimate request looks like versus a tire-kicker.

How the work runs

Discover → Build → Get found → Convert → Improve.

  1. 01

    Discover

    The business, the services that pay, what a good inquiry looks like.

  2. 02

    Build

    A fast, mobile-first website structured properly from day one.

  3. 03

    Get found

    Technical and local SEO, service areas, Google Business Profile.

  4. 04

    Convert

    Obvious next steps, short forms, click-to-call on every page.

  5. 05

    Improve

    Measure in Search Console and analytics, then keep tightening.

Ongoing SEO from $299/month is optional and can start any time after launch.See the full process

Our standard

What we hand over, every time.

The same build standard applies whether the project is a single site or an ongoing engagement — and the work we publish shows what was implemented, not a rewritten story.

  • A site we wrote line by line

    No page builder, no purchased theme. Structure, copy and layout are designed around how your customers actually decide.

  • Technical foundation done properly

    Clean markup, fast loading, correct metadata, structured data, sitemap and indexing set up before launch rather than patched afterwards.

  • Local presence in place

    Google Business Profile, service and area pages, and consistent business details across the listings that matter for local search.

  • Measurement you can read

    Analytics and Search Console connected and verified, so every claim we make later is something you can check yourself.

Proof, not promises

We publish client work with the build details and the measured data behind it — including early numbers, when early is the honest answer. Nothing is borrowed, estimated or invented.

The I&J standard

Why I&J

Small, specialized, and personally accountable.

Founder-led
You work directly with the two people building the website.
Direct communication
No account managers, no handoffs, nothing outsourced.
Landscaping specialists
Our deepest specialization, and where we started.
Transparent pricing
Published openly and scoped in writing before work starts.
Real implementation
Website, SEO, analytics and hosting actually configured.
No fake promises
No guaranteed rankings, no invented results, no black-hat SEO.
About Isabella & Justen

Where we work

Based in Indiana. Working across the United States.

Every engagement runs remotely, and we keep dedicated pages for the markets we know best around Indianapolis and Johnson County.

Pricing

Published openly, scoped in writing.

Every project is confirmed with a written proposal before any work begins. Ongoing SEO from $299/month is optional.

IJ Launch

A professional foundation

from $495

one-time project

New or smaller local service businesses getting online properly for the first time

  • Up to 5 professionally designed pages
  • Mobile-first, fast-loading build
  • Contact and quote request form

IJ Growth

Recommended

Built to generate enquiries

from $1,495

one-time project

Established service businesses that want the website to bring in real enquiries

  • Everything in IJ Launch
  • Conversion-focused design and copy structure
  • Deeper page architecture (services, areas, about, proof)

IJ Bespoke

For complex requirements

from $4,995+

scoped project

Multi-location, multi-service or high-complexity businesses

  • Everything in IJ Growth
  • Large or multi-location site architecture
  • Custom functionality and integrations

FAQ

The questions owners actually ask.

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Next step

Ready to build a better online presence?

Tell us about the business and what you want to improve. An owner reviews it personally and replies within one business day.